World Wildlife Fund
The main reason people continue to buy fast fashion is a lack of awareness surrounding how bad it is for the environment. By equating microtrends in fashion with the upward trend in climate crises, ads show consumers what their shopping habits are really buying.
Instagram carousel ad
The campaign’s CTA link and QR codes open an educational microsite for World Wildlife Fund’s End The Trend campaign providing consumers with two types of information:
Details and statistics about the devastating environmental impact of fast fashion.
A variety of ways they can adopt sustainable fashion consumption habits such as swapping, thrifting, upcycling, avoiding trends, buying higher quality pieces that last, and shopping ethical brands.